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The Jobs-to-be-Done Mattress Interview (as seen in Competing Against Luck)

Chris Spiek

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals.

In this episode Bob Moesta, Chris Spiek,(founders of the Rewired Group) and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. We’ve conducted interviews like this for companies all around the world, if you’d like to hire us for your project drop us a line here: http://www.therewiredgroup.com/contact/

Jobs-to-be-Done Radio

Listening to the Interview

As you listen to the episode, try to follow along using the timeline and the forces diagram.

  • Can you fill in the timeline enough to understand the story and highlight the key emotional points?
  • What forces are acting on him at points throughout the story (Push, Pull, Anxiety, Habits)?

Listen to the Interview Debrief and Q&A

In the following episode, we debrief the interview and talk through some of the questions that people frequently ask after observing a JTBD interview. Listen to the Mattress Interview Q&A

Have Questions?

If you have questions that you want answered, leave them in the comments section below or ask us directly in the intercom button below.

Click to view episode transcript.